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Micro story


Text Box:  MICRO is a Swiss enterprise, established in 1996 by Wim Ouboter and they have their headquarters in Küsnacht, Zurich. 1999 saw the launch of their first product, the Micro Scooter, which triggered an absolute boom and sold millions.

A young, highly motivated team takes care of development and marketing of Micro in over 80 countries around the world. MICRO provides dozens of mobility devices for children, adolescents and adults under the micro® brand name. The aim is to cover short distances in a sporty and uncomplicated manner.

MICRO invests a lot in the improvement and development of products each year, and recent years have seen MICRO design pioneering innovations such as the emicro one or the really cute Microlino mini-car. MICRO has already garnered a myriad of awards for our innovations, including the ECO Award for the emicro one and the Automotive Brand Contest for the Microlino.


Before our family moved to the beautiful island of Cyprus in 2012, we used to live in Singapore and we had decided to buy a MICRO scooter for our two-year-old son as a Christmas present! That’s when we realised what a great quality scooter it is and how much our son used to enjoy his rides. So, as soon as we realised that there were models for adults, we got another two for ourselves! From then on, our family rides on our MICRO scooters became a tradition and we always took them everywhere we went!

The time came when we would move to Cyprus where the weather is fantastic seven months a year so my husband and I had the idea to introduce MICRO scooters to the Cypriot market. We’ve created our little family business and now we continue to ride our scooters everywhere as a family, not only promoting the MICRO brand, but also promoting excellent quality, comfort, fun, exercise, relaxation and of course bonding within families. Besides, these are the priorities and values of our business and our life.